New Tips For Running Successful PPC Campaigns

You’ve probably heard of some of the most common keyword tools: Overture, Wordtracker and AdWord Accelerator… all are of course reputable tools and good for sorting out your keywords, your competition, bid prices and narrowing down your best performing ads to help with PPC management.

There are tons of others available, many seem to be popping up every day which has tools and features which make then unique from those above and just as helpful to have.

Two include- AdWord Analyzer and Keywords Analyzer (www.AdwordAnalyzer.com and www.KeyWordAnalyzer.com).

Of course having one keyword tool is great, but to get the best results from your PPC campaigns, its really helpful to have a variety as each offers a different twist for your management.

Think about keyword tools as if they were kitchen knives… you can’t use a butter knife to dice an onion and you can’t use a steak knife to spread jelly on your toast, you need a door full of different knives to be efficient, same goes with PPC Management.

It’s true that when it comes down to putting together your keywords and trying to figure out what works and what doesn’t there is always more to learn. For example, no matter how long your first list of keywords is, it’s still not done.

As much as you would like it to stay stable, the searches that people do are always changing thanks to fads, trends and news. AltaVista once stated that 20% of people’s searches were unique to their history… keywords are ever changing.

Below youll find todays newest ideas for having your PPC Management be successful:

1. Synonyms and similar/related topics and ideas are a must have on your keyword list. Having synonyms on the list helps you to better reach the group of people that you are after.

2. Bid on brand names if allowed. You might have to work with copyright issues because Google is stretched thin with lawsuits and legal issues as a results of allowing Adword users bid on trademarked names. But it still remains a fact that company names, magazines, celebrities and other high profile people, famous places and other brand names may relate and help your product.

Here’s an example. If you product has to do with cooking maybe bidding on “Paula Dean” or “Cuisinart” might be helpful.

3. Misspellings. Most advertisers either don’t think to use misspelling for their keyword list or they just don’t bother with them. But internet users often misspell and they will normally have a higher click through rate because no one else is bidding.

4. Other helpful places and features: LexFN.com is a site that is great for PPC management. Its basically a huge thesaurus that uses the web to find you synonyms and related ideas.

I like just playing around on it because it’s interesting to see what it can come up with.

Google will assist you even once you have your campaign up and going. It’s “expanded phrase matching” works to go beyond what you’ve entered and find other variations of your generic keyword. For example, the term “workout”, google will also recognize “work out” for you, but it’s often cheaper to just go ahead and bid on all the versions so google isn’t working harder than it wants to.