July 28, 2010
When people think of PPC (pay per click) marketing, Google is usually what comes to mind. However there is a growing number of individuals who are unhappy with Google for what they consider to be an iron fist style of doing business.This has inspired a lot of people to advertise with Microsoft Adcenter.
Many people search Microsoft Yahoo advertising Adcenter, looking for bargains. Actually, Yahoo is no longer responsible for MSN’s PPC (pay per click) advertising. That is how it was until late in 2006, when Microsoft came up with MSN Adcenter.
Some customers tell of creating a pay per click campaign & funding it. Google takes their payment, but then they immediately freezes it, saying their software has flagged it for some reason, and that an actual person will have to review it. Several weeks later, Google has not communicated with them.
In the meantime, the account being frozen, includes the money. They can’t pull it out and go elsewhere to spend it. It is untouchable, until Google decides to get around to it. For many people who are on a tight budget, this is extremely aggravating.
If you are not a high roller, it is almost impossible to get in contact with Google. They don’t even give you access to an email address. You just have to wait. This is the behavior that has made many people switch to Microsoft Adcenter.
Google contends that they are victims of their own success. They say that they have global market and so many customers it becomes impossible to have the better customer service. Detractors do not accept that. They contend Google just doesn’t want to spend money to hire the proper number of employees.
However, the point that no one disagrees with is that pay per click advertising is nothing short of a revolution, in terms high targeting prospects, like never before. It is made possible by search engines and also by keyword research. Anything that anybody ever types into a search engine, is a keyword.
The 3 big search engines, including Microsoft Adcenter, supply tools to help you conduct the research, telling you how many people use that keyword, on average, per month. They will even give you a list of up to hundreds of related keywords. This is an incredible wealth of data.
You can get your ad on the first page of search results if you bid high enough. That is why this is so powerful. Instead of competing with millions of websites, you can get your ad on the first page, and you only get charged when someone actually clicks on your ad. However, the price of keywords are higher when they are popular.
Instead, you can find a related keyword that doesn’t have as much competition and get a much better price. Microsoft Adcenter allows you to hone in on demographics more than its competitors, and to show your ads only to certain groups, or individuals with certain buying behaviors. They can do this since they have amassed a ton of data through their . NET passport system.