The Top SEO Strategies Of All Time

There’s a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I’ve taken the time to sort through much of this information and provide you with the strategies that get actual results.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider web site pages. Make sure your tags are constructed properly and include you keywords.

The third raking factor is what we call link popularity. Link popularity refers to a couple of things but most importantly the number of inbound links to your website. Each of these links carries with it some type of value. The value might be a Google PR of zero or ten so it’s important to look at the value of each inbound link to your website. The greater the link value or popularity, the more it helps you with search engine rankings.

The fourth most important way to improve rankings is with a diverse number of inbound links to your web site from different IP addresses. Having tons of inbound links from a single site is never as valuable as having inbound links from a number of diverse and separate web sites. Focus your link building strategies among different domains versus a single domain. This will dramatically improve results.

The fifth ranking factor is placing your keywords in your root domain. If you are unable to acquire a domain that has www.yourkeyword.com as the format, don’t despair. You can vary your domain by including words before or after your keyword. Short of being able to acquire such a domain, place your keywords using a subdomain structure or placing a folder on your root domain. This can have a positive impact on your overall rankings.

Each of the five factors mentioned above are some of the most effective I have seen over more than a decade of online marketing. Focus on inbound links that are formatted properly, link popularity, and domains. By doing so you can dramatically improve the overall effectiveness of your search engine optimization efforts.

New Tips For Running Successful PPC Campaigns

You’ve probably heard of some of the most common keyword tools: Overture, Wordtracker and AdWord Accelerator… all are of course reputable tools and good for sorting out your keywords, your competition, bid prices and narrowing down your best performing ads to help with PPC management.

There are tons of others available, many seem to be popping up every day which has tools and features which make then unique from those above and just as helpful to have.

Two include- AdWord Analyzer and Keywords Analyzer (www.AdwordAnalyzer.com and www.KeyWordAnalyzer.com).

Of course having one keyword tool is great, but to get the best results from your PPC campaigns, its really helpful to have a variety as each offers a different twist for your management.

Think about keyword tools as if they were kitchen knives… you can’t use a butter knife to dice an onion and you can’t use a steak knife to spread jelly on your toast, you need a door full of different knives to be efficient, same goes with PPC Management.

It’s true that when it comes down to putting together your keywords and trying to figure out what works and what doesn’t there is always more to learn. For example, no matter how long your first list of keywords is, it’s still not done.

As much as you would like it to stay stable, the searches that people do are always changing thanks to fads, trends and news. AltaVista once stated that 20% of people’s searches were unique to their history… keywords are ever changing.

Below youll find todays newest ideas for having your PPC Management be successful:

1. Synonyms and similar/related topics and ideas are a must have on your keyword list. Having synonyms on the list helps you to better reach the group of people that you are after.

2. Bid on brand names if allowed. You might have to work with copyright issues because Google is stretched thin with lawsuits and legal issues as a results of allowing Adword users bid on trademarked names. But it still remains a fact that company names, magazines, celebrities and other high profile people, famous places and other brand names may relate and help your product.

Here’s an example. If you product has to do with cooking maybe bidding on “Paula Dean” or “Cuisinart” might be helpful.

3. Misspellings. Most advertisers either don’t think to use misspelling for their keyword list or they just don’t bother with them. But internet users often misspell and they will normally have a higher click through rate because no one else is bidding.

4. Other helpful places and features: LexFN.com is a site that is great for PPC management. Its basically a huge thesaurus that uses the web to find you synonyms and related ideas.

I like just playing around on it because it’s interesting to see what it can come up with.

Google will assist you even once you have your campaign up and going. It’s “expanded phrase matching” works to go beyond what you’ve entered and find other variations of your generic keyword. For example, the term “workout”, google will also recognize “work out” for you, but it’s often cheaper to just go ahead and bid on all the versions so google isn’t working harder than it wants to.

The Newest Ideas For Successful PPC Management

You are probably familiar with the popular keyword tools such as Overture and Wordtracker, you might have even heard of AdWord Accelerator. All are great for sorting out the keyword competition, bid prices and narrowing down the best ads you have performing to help with your PPC management.

There are tons of others available, many seem to be popping up every day which has tools and features which make then unique from those above and just as helpful to have.

Two examples now available are: Adword Analyzer and Keywords Analyzer (more info at www.AdwordAnalyzer.com and www.KeyWordAnalyzer.com).

Sure having one keyword tool is good, but to get great PPC campaigns up and management at it’s best it’s better to have a variety of tools.

Think about keyword tools as if they were kitchen knives… you can’t use a butter knife to dice an onion and you can’t use a steak knife to spread jelly on your toast, you need a door full of different knives to be efficient, same goes with PPC Management.

When it comes to analyzing and putting together your keywords, it seems as if you cant learn enough. And its true, there is always more to learn. For one part, the first list of words, no matter how long it is, is not done.

Its because you never know what people are going to search for as new trends, facts, and fads come around. AltaVista at one point reported that 20% of its searches were 100% unique in its history. So keywords are an ever changing list.

Below youll find todays newest ideas for having your PPC Management be successful:

1. Synonyms and similar/related topics and ideas are a must have on your keyword list. Having synonyms on the list helps you to better reach the group of people that you are after.

2. Brand names are a good idea to bid on… if allowed. Google is pretty pressed at the moment with legal matters because they had allowed Adword users bid on trademarked names easily, so now you mighthave to work with copyright issues. But it is still extremely helpful to use company names, popular magazines and books, profile names and celebrities that is related to your product.

Here’s an example. If you product has to do with cooking maybe bidding on “Paula Dean” or “Cuisinart” might be helpful.

3. Misspellings. Most advertisers either don’t think to use misspelling for their keyword list or they just don’t bother with them. But internet users often misspell and they will normally have a higher click through rate because no one else is bidding.

4. A few other helpful features to end on: LexFN.com is a great help with your PPC management. It’s simply a monstrous thesaurus that uses the web to find words that are synonyms and other related terms.

Its actually a pretty cool site just to play around in and see what comes up.

Google helps once youve put in your words. If you bid on an obvious generic version of a keyword like get a six pack and you dont deal with other variations like get a 6 pack or get a six-pack, Googles expanded phrase matching will help you. But its often cheaper just to go ahead a bid on the exact keywords because youre making Google not have to work as hard to help you out.